Many of us will ask why I would need the Landing page where I already have a website in place. What Landing page serves differently than a website does.
The website we build serve the purpose to
- Introduce Organization
- Share information
- Provide brand recognition
- Create trust and authenticity
Whereas we build a landing page which is more sales action-oriented:
- make purchase happen
- register interest
- ask to call back
- subscribe newsletter or email list
- register an event
The landing page is more focused on products or services offerings or special campaigns. The page is focused on the specific topic ensuring the person having only relevant information. The page can different structure but has only one agenda to engage the potential customers to convert him to lead.
How to start with Mailchimp Landing Page
Landing Page Name: Here the name is for your internal reference. So use the name which you would recognize and would be able to track.
Select the template provided by Mailchimp
Mailchimp has provides some ready template for widely used action plans
- Lead Capture
- Make/Accept Payment
- Product Promotion
- Subscription List Growth
Once we select the templates or simple block templates, we can customize the templates and make it more personalized as per our brand.
For customization, we should know the important components
- Page Title
- URL (customized URL)
- Audience & Tag
- Content – Page design
For Landing page design say tune for next blog