Choosing between prospecting and lead generation depends on your business goals and timelines. Prospecting offers quick, targeted engagement, ideal for immediate results or high-ticket sales. In contrast, lead generation focuses on long-term scalability, attracting a broader audience through inbound marketing strategies. While prospecting provides faster conversions, lead generation excels in building trust and sustaining pipelines. A balanced approach, leveraging both methods, ensures quick wins while fostering sustainable growth.
Leadership and risk management are important aspects of successful strategies and implementation. Strategies fails due to mis-alignment or no alignment by the key stakeholders. Strategic alignment needs shared understanding and commitment by all stakeholders to the strategy and objective.
What happens when the stakeholders are not aligned with the Organization Strategy?
Before COVID we used to work from 9 to 6, whereas post-COVID-19 we started working from 9 to 9 or more. This was because of the comfort we get while working from home as well as an increase in expectations from the work. The current work has started the expectation to be available anytime and all time. Many started accommodating the same considering the benefits of Work from Home, No Office travel. This has hampered many who did not do time management effectively. The overall productivity and deliverables have seen improved but overall efficiency have dropped due to the unseen and indirect impacts
Any successful business needs a Great Leader and Great team. Having only a Great team without the right direction, counseling, and mentoring result in passionate work but toward wrong directions…. Read more »
The Sales strategy before COVID19 was different. Most of the B2B sales used to happen through personal selling. The focus was more on Account Management, Relationship Management, Account Mapping Strategy…. Read more »
The world is moving fast-paced to face a new crisis of COVID2019. Countries are adopting lockdown, but facing a new risk of an economic downturn. Leaders are in the dilemma… Read more »
As COVID19 is spreading across Globe, most of the countries have put partial or complete lockdown. Various customers of ours have put sudden breaks on ongoing discussions. It does not… Read more »
We have worked and working with IT and ITes Organizations for Sales, Strategy and GTM where Revenue Generation and client acquisition is the major objective and Goal. In the journey,… Read more »
For change management projects, all stakeholders play the role of team members with different personalities, perspectives, and opinions. To make the project successful, one should know the personality of the… Read more »
I always wanted to share my experiences and thoughts with my colleagues and started writing on LinkedIn. I got a good response and many appreciated my writing, views, and thoughts…. Read more »
