Startups can define a clear consulting scope by identifying their biggest sales and marketing challenges—whether it’s lead generation, brand positioning, or scaling outreach. Setting specific goals, such as increasing conversions or optimizing ad spend, ensures targeted solutions. A structured approach helps maximize the consultant’s expertise while keeping efforts aligned with business growth.
Choosing the right sales cycle is crucial for business success. Explore the differences between SaaS and enterprise sales cycles, from lead generation strategies to decision-maker behaviors, and learn how to align your approach with your target market, pricing model, and customer needs.
What we can expect and do (2021)
1. Ready for rough patches in between for the first 6 months
2. Keep helping others and seek help whenever necessary
3. Start of 2021 is unlike of 2020 start, many factors and dimensions have changed
4. Understand and accept the changes and avoid fighting
5. Put more time and efforts in building things rather than analyzing
6. Be empathetic, we are all in the same boat
7. Have patience and show resilience as this would be must to have skills for future